机读格式显示(MARC)
- 000 00999pam a2200301 a 4500
- 008 910801s1992 ilua b 00110 eng
- 050 00 |a HF5415.32 |b .Z36 1992
- 099 __ |a CAL 022000900397
- 100 1_ |a Zandl, Irma. |0 CAL n2005272476# |7 ba0yba0y
- 245 10 |a Targeting the trendsetting consumer : |b how to market your product or service to influential buyers / |c Irma Zandl, Richard Leonard.
- 260 __ |a Homewood, Ill. : |b Business One Irwin, |c c1992.
- 300 __ |a vii, 215 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references (p. 195-206) and index.
- 650 _0 |a Consumer behavior.
- 650 _0 |a Motivation research (Marketing)
- 700 1_ |a Leonard, Richard |q (Richard H.). |0 CAL n2005139801# |7 ba0yba0y