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题名/责任者:

Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.

出版发行项:

Hoboken, N.J. : John Wiley & Sons, Inc., c2008.

ISBN:

9780470165065 (cloth)

载体形态项:

xii, 212 p. ; 24 cm.

个人责任者:

Vinjamuri, David, 1964-

论题主题:

Branding (Marketing)-United States-Case studies.

论题主题:

Entrepreneurship-United States-Case studies.

论题主题:

Serendipity-United States-Case studies.

论题主题:

Businesspeople-United States-Biography.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and index.

内容附注:

What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.

电子资源:

Table of contents only    Table of contents only http://www.loc.gov/catdir/enhancements/fy0745/2007039475-t.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0745/2007039475-d.html    

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0809/2007039475-b.html    

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