机读格式显示(MARC)

• 000 01645cam a22003254a 4500

• 001 0000216410

• 005 20131105161500.0

• 008 070927s2008 nju b 001 0ceng

• 010 __ |a 2007039475

• 020 __ |a 9780470165065 (cloth)

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.1255 |b .V56 2008

• 082 00 |a 658.8/27 |2 22

• 090 __ |a F713.5/E17

• 093 __ |a F713.5 |2 4

• 100 1_ |a Vinjamuri, David, |d 1964-

• 245 10 |a Accidental branding : |b how ordinary people build extraordinary brands / |c David Vinjamuri.

• 260 __ |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c c2008.

• 300 __ |a xii, 212 p. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.

• 650 _0 |a Branding (Marketing) |z United States |v Case studies.

• 650 _0 |a Entrepreneurship |z United States |v Case studies.

• 650 _0 |a Serendipity |z United States |v Case studies.

• 650 _0 |a Businesspeople |z United States |v Biography.

• 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0745/2007039475-t.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0745/2007039475-d.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0809/2007039475-b.html

• 920 __ |a 222016 |z 2