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题名/责任者:

Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.

版本说明:

1st pbk. ed.

出版发行项:

New York, NY : HarperBusiness, 1995, c1991.

ISBN:

0887307175 (pbk.)

载体形态项:

xv, 223 p. : ill. ; 21 cm.

个人责任者:

Moore, Geoffrey A., 1946

论题主题:

Selling-High technology.

论题主题:

High technology industries.

论题主题:

High technology-Marketing.

中图法分类号:

F713.3

一般附注:

Includes index.

豆瓣简介：