机读格式显示(MARC)
- 000 00848cam a2200265 a 4500
- 008 960412t19951991us a 001 0 eng d
- 020 __ |a 0887307175 (pbk.)
- 040 __ |a OEM |c OEM |d CSJ |d CLU
- 099 __ |a CAL 022003076626
- 100 1_ |a Moore, Geoffrey A., |d 1946
- 245 10 |a Crossing the chasm : |b marketing and selling high-tech products to mainstream customers / |c Geoffrey A. Moore ; with a foreword by Regis McKenna.
- 260 __ |a New York, NY : |b HarperBusiness, |c 1995, c1991.
- 300 __ |a xv, 223 p. : |b ill. ; |c 21 cm.
- 500 __ |a Includes index.
- 650 _0 |a Selling |x High technology.
- 650 _0 |a High technology industries.
- 650 _0 |a High technology |x Marketing.