MARC状态：审校 文献类型：西文图书 浏览次数：64
- 题名/责任者:
- Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.
- 出版发行项:
- Lincolnwood, Ill. : NTC Business Books, c1993.
- ISBN:
- 0844234761
- 载体形态项:
- xv, 210 p. : ill. ; 24 cm.
- 个人责任者:
- Weilbacher, William M.
- 论题主题:
- Brand name products-Marketing.
- 论题主题:
- Brand choice.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
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