机读格式显示(MARC)

• 000 00918cam a2200289 a 4500

• 001 0000373907

• 003 CAL

• 005 20190929102700.0

• 008 920522s1993 ilua b 001 0 eng

• 010 __ |a 92020338

• 020 __ |a 0844234761

• 035 __ |a 837612 C1

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.15 |b .W425 1993

• 082 00 |a 658.8/27 |2 20

• 090 __ |a F713.5/E67

• 093 __ |a F713.5 |2 5

• 099 __ |a CAL 021999657750

• 100 1_ |a Weilbacher, William M. |0 CAL n2005260269# |7 ba0yba0y

• 245 10 |a Brand marketing : |b building winning brand strategies that deliver value and customer satisfaction / |c William M. Weilbacher.

• 260 __ |a Lincolnwood, Ill. : |b NTC Business Books, |c c1993.

• 300 __ |a xv, 210 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Brand name products |x Marketing.

• 650 _0 |a Brand choice.

• 920 __ |a 222016 |z 1

• 998 __ |a SWF