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Online Public Access Catalogue

题名/责任者:

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.

出版发行项:

Westport, Conn. : Quorum Books, 1995.

ISBN:

0899308295 (alk. paper)

载体形态项:

xvii, 184 p. : ill. ; 22 cm.

个人责任者:

Zaichkowsky, Judith Lynne, 1951-

论题主题:

Brand name products-Marketing-Management.

论题主题:

Consumer behavior.

论题主题:

Trademarks.

论题主题:

Industrial property.

论题主题:

Marketing-Law and legislation.

论题主题:

Imitation-Case studies.

中图法分类号:

F760.5

书目附注:

Includes bibliographical references and indexes.

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