机读格式显示(MARC)

• 000 01085cam a2200325 a 4500

• 001 0000373755

• 003 CAL

• 005 20190927112800.0

• 008 940801s1995 ctua b 001 0 eng d

• 010 __ |a 94031462

• 020 __ |a 0899308295 (alk. paper)

• 035 __ |a 980234

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .Z35 1995

• 082 00 |a 658.8/27 |2 20

• 090 __ |a F760.5/E8

• 093 __ |a F760.5

• 099 __ |a CAL 021999659912

• 100 1_ |a Zaichkowsky, Judith Lynne, |d 1951- |0 CAL n2005272282# |7 ba0yba0y

• 245 10 |a Defending your brand against imitation : |b consumer behavior, marketing strategies, and legal issues / |c Judith Lynne Zaichkowsky.

• 260 __ |a Westport, Conn. : |b Quorum Books, |c 1995.

• 300 __ |a xvii, 184 p. : |b ill. ; |c 22 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 00 |a Brand name products |x Marketing |x Management.

• 650 00 |a Consumer behavior.

• 650 00 |a Trademarks.

• 650 00 |a Industrial property.

• 650 00 |a Marketing |x Law and legislation.

• 650 00 |a Imitation |x Case studies.

• 920 __ |a 222016 |z 1