MARC状态：审校 文献类型：西文图书 浏览次数：59
- 题名/责任者:
- Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Ithaca, N.Y. : New Strategist Publications, Inc., c1999.
- ISBN:
- 1885070209
- 载体形态项:
- xvi, 346 p. : ill. ; 24 cm.
- 个人责任者:
- Zollo, Peter.
- 论题主题:
- Consumer behavior.
- 论题主题:
- Teenage consumers.
- 论题主题:
- Marketing.
- 论题主题:
- Advertising.
- 中图法分类号:
- F713.50
- 一般附注:
- Includes index.
- 内容附注:
- ch. 1. Why teens are important consumers -- ch. 2. Teens, products, and brands -- ch. 3. Teens and media -- ch. 4. Teen activities and interests -- ch. 5. Teen trends and social hierarchy -- ch. 6. Teens and music -- ch. 7. Power of celebrity -- ch. 8. Teen values -- ch. 9. Essence of being teen -- ch. 10. Teen life: home, play, school -- ch. 11. Advertising and promoting to teens -- ch. 12. Researching teens.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F713.50/E53=2 | E000027559 | c1999. |  外文阅览区
|
可借 | 外文阅览区 |
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