机读格式显示(MARC)

• 000 01356nam a22003377a 4500

• 001 0000373954

• 003 CAL

• 005 20190929111100.0

• 008 951129s1999 nyua 001 0 eng d

• 020 __ |a 1885070209

• 035 __ |a (NIC)notisANV6640

• 035 __ |a (OCoLC)41508434

• 035 __ |a 2808669

• 040 __ |a TXA |c TXA

• 050 _4 |a HF5415.32 |b .Z65 1999

• 090 __ |a F713.50/E53=2

• 093 __ |a F713.50 |2 5

• 099 __ |a CALB022011232940

• 100 1_ |a Zollo, Peter.

• 245 10 |a Wise up to teens : |b insights into marketing and advertising to teenagers / |c by Peter Zollo.

• 250 __ |a 2nd ed.

• 260 __ |a Ithaca, N.Y. : |b New Strategist Publications, Inc., |c c1999.

• 300 __ |a xvi, 346 p. : |b ill. ; |c 24 cm.

• 500 __ |a Includes index.

• 505 00 |g ch. 1. |t Why teens are important consumers -- |g ch. 2. |t Teens, products, and brands -- |g ch. 3. |t Teens and media -- |g ch. 4. |t Teen activities and interests -- |g ch. 5. |t Teen trends and social hierarchy -- |g ch. 6. |t Teens and music -- |g ch. 7. |t Power of celebrity -- |g ch. 8. |t Teen values -- |g ch. 9. |t Essence of being teen -- |g ch. 10. |t Teen life: home, play, school -- |g ch. 11. |t Advertising and promoting to teens -- |g ch. 12. |t Researching teens.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Teenage consumers.

• 650 _0 |a Marketing.

• 650 _0 |a Advertising.

• 920 __ |a 222016 |z 1

• 998 __ |a TSU