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Online Public Access Catalogue

题名/责任者:

Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.

出版发行项:

Hoboken, N.J. : J. Wiley, c2003.

ISBN:

0471274046

ISBN:

0471768073

ISBN:

9780471768074

ISBN:

9780471274049

载体形态项:

xiv, 223 p. ; 24 cm.

个人责任者:

Calloway, Joe.

论题主题:

Benchmarking (Management)

论题主题:

Corporate image.

论题主题:

Brand name products.

中图法分类号:

F273

一般附注:

Includes index.

内容附注:

We just decided to go -- Know who you are -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Case study : tractor supply company -- The heart of a category of one performer.

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2003002423.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/wiley038/2003002423.html    

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/wiley031/2003002423.html    

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