珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Promotion and marketing for broadcasting, cable, and the web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

版本说明:

4th ed.

出版发行项:

Boston : Focal Press, c2002.

ISBN:

024080497X (pbk. : alk. paper)

载体形态项:

xiii, 274 p. : ill. ; 24 cm.

附加个人名称:

Eastman, Susan Tyler.

附加个人名称:

Klein, Robert A., 1928-

附加个人名称:

Ferguson, Douglas A.

论题主题:

Television broadcasting-Marketing.

论题主题:

Radio broadcasting-Marketing.

论题主题:

Cable television-Marketing.

中图法分类号:

G229.712.3

书目附注:

Includes bibliographical references (p. 259-263) and index.

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/els031/2001037780.html    

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/els031/2001037780.html    

豆瓣简介：