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西文图书1.Promotion and marketing for broadcasting, cable, and the web / 4th ed. G229.712.3/E2
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可借复本:1 edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
Focal Press, c2002.
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西文图书2.Broadcasting/cable and beyond : an introduction to modern electronic media / 3rd ed. G229.712/E1
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可借复本:1 Joseph R. Dominick, Barry L. Sherman, Gary A. Copeland.
McGraw-Hill, c1996.
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西文图书3.Broadcast/cable programming : strategies and practices / 5th ed. G22/E1=5
馆藏复本:1
可借复本:1 Susan Tyler Eastman, Douglas A. Ferguson.
Wadsworth Pub. Co., 1997.
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