机读格式显示(MARC)

• 000 01205cam a22003254a 4500

• 090 __ |a G229.712.3/E2

• 093 __ |a G229.712.3 |2 5

• 001 0000373704

• 005 20190927100800.0

• 008 010621s2002 maua b 001 0 eng

• 010 __ |a 2001037780

• 020 __ |a 024080497X (pbk. : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HE8689.7.M37 |b P76 2002

• 082 00 |a 384.55/0688 |2 21

• 245 00 |a Promotion and marketing for broadcasting, cable, and the web / |c edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

• 250 __ |a 4th ed.

• 260 __ |a Boston : |b Focal Press, |c c2002.

• 300 __ |a xiii, 274 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 259-263) and index.

• 650 _0 |a Television broadcasting |x Marketing.

• 650 _0 |a Radio broadcasting |x Marketing.

• 650 _0 |a Cable television |x Marketing.

• 700 1_ |a Eastman, Susan Tyler.

• 700 1_ |a Klein, Robert A., |d 1928-

• 700 1_ |a Ferguson, Douglas A.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/els031/2001037780.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/els031/2001037780.html

• 920 __ |a 222016 |z 1