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题名/责任者:

Crafting and executing strategy : the quest for competitive advantage : concepts and readings / Arthur A. Thompson, the University of Alabama, Margaret A. Peteraf, Dartmouth College, John E. Gamble, University of South Alabama, A.J. Strickland III, the University of Alabama.

版本说明:

Nineteenth edition.

出版发行项:

New York : McGraw-Hill/Irwin, [2014]

ISBN:

9780077537074

ISBN:

0077537076

载体形态项:

xlviii, 366, [185] pages : color illustrations ; 26 cm

个人责任者:

Thompson, Arthur A., author.

附加个人名称:

Peteraf, Margaret A., author.

附加个人名称:

Gamble, John E., author.

附加个人名称:

Strickland, A. J., author.

论题主题:

Strategic planning.

论题主题:

Business planning.

中图法分类号:

C934

书目附注:

Includes bibliographical references and indexes.

内容附注:

Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : its vision, mission, objectives, and strategy -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- The five generic competitive strategies: which one to employ -- Strengthening a company's competitive position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Ethics, corporate social responsibility, environmental sustainability, and strategy -- Building an organization capable of good strategy execution : people, capabilities, and structure -- Managing internal operations : actions that promote good strategy execution -- Corporate culture and leadership: keys to good strategy execution -- Readings in crafting and executing strategy --^

内容附注:

The perils of bad strategy -- How to identify new business models -- Strategy making: the approach matters -- The real job of boards -- Which strategy when? -- A shared fate -- Adaptability: the new competitive advantage -- Dynamic capabilities : a guide for managers -- Profiting when customers choose value over price -- Competing against free -- The new M & A playbook -- Adding value through offshoring -- Is your emerging-market strategy local enough? -- Strategic orchestration -- Diversification : best practices of the leading companies -- Successful divestitures need proper cultivation -- How to do well and do good -- Managing moral distress : a strategy for resolving ethical dilemmas -- The role of perceived benefits of training in generating affective -- Commitment and high value of firms -- The learning enterprise -- Why operational excellence matters -- Using knowledge brokering to improve business processes -- Corporate culture : its value as a resource for competitive --^

内容附注:

Advantage -- What matters now -- Photo credits PC-1 -- Indexes -- Organization I-1 -- Name I-13 -- Subject I-18.

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