珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly.

出版发行项:

Hoboken, N.J. : J. Wiley, c2003.

ISBN:

0471273457 (alk. paper)

载体形态项:

x, 246 p. : ill. ; 24 cm.

个人责任者:

Salzman, Marian L.

附加个人名称:

Matathia, Ira.

附加个人名称:

O'Reilly, Ann.

论题主题:

Advertising.

论题主题:

Marketing.

论题主题:

Demand (Economic theory)

中图法分类号:

F713.8

书目附注:

Includes bibliographical references and index.

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2002156137.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/wiley038/2002156137.html    

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/wiley031/2002156137.html    

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