机读格式显示(MARC)

• 000 01163cam a2200325 a 4500

• 001 0000373655

• 005 20190926144600.0

• 008 021218s2003 njua b 001 0 eng

• 010 __ |a 2002156137

• 020 __ |a 0471273457 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5823 |b .S19 2003

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.8/E14

• 093 __ |a F713.8 |2 4

• 100 1_ |a Salzman, Marian L.

• 245 10 |a Buzz : |b harness the power of influence and create demand / |c Marian Salzman, Ira Matathia, Ann O'Reilly.

• 260 __ |a Hoboken, N.J. : |b J. Wiley, |c c2003.

• 300 __ |a x, 246 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising.

• 650 _0 |a Marketing.

• 650 _0 |a Demand (Economic theory)

• 700 1_ |a Matathia, Ira.

• 700 1_ |a O'Reilly, Ann.

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley045/2002156137.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/wiley038/2002156137.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/wiley031/2002156137.html

• 920 __ |a 222016 |z 1