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Online Public Access Catalogue

题名/责任者:

All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg.

出版发行项:

New York : John Wiley & Sons, c1995.

ISBN:

9780471120049

ISBN:

0471120049

载体形态项:

xiv, 320 p. : ill. ; 24 cm.

个人责任者:

Hallberg, Garth.

论题主题:

Database marketing.

论题主题:

Direct marketing-Data processing.

论题主题:

Brand choice.

中图法分类号:

TP311.13

书目附注:

Includes bibliographical references (p. 301-308) and index.

电子资源:

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电子资源:

ftp-ab.calis.edu.cn:tftpserv:userv123    /201101002/022011017707/M001.jpg    /201101002/022011017707/M001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201101002/022011017707&type=3    目次    

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