机读格式显示(MARC)

• 000 01305cam a2200325 a 4500

• 001 0000373639

• 003 CAL

• 005 20190926140400.0

• 008 950503s1995 nyua b 001 0 eng

• 010 __ |a 95011214 //r98

• 020 __ |a 9780471120049

• 020 __ |a 0471120049

• 040 __ |a DLC |c DLC |d UKM |d OUN |d NKL

• 050 00 |a HF5415.126 |b .H35 1995

• 090 __ |a TP311.13/E13

• 093 __ |a TP311.13 |2 5

• 099 __ |a CAL 022011017707

• 100 1_ |a Hallberg, Garth.

• 245 10 |a All consumers are not created equal : |b the differential marketing strategy for brand loyalty and profits / |c Garth Hallberg.

• 260 __ |a New York : |b John Wiley & Sons, |c c1995.

• 300 __ |a xiv, 320 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 301-308) and index.

• 650 _0 |a Database marketing.

• 650 _0 |a Direct marketing |x Data processing.

• 650 _0 |a Brand choice.

• 856 1_ |a ftp-ab.calis.edu.cn:tftpserv:userv123 |b /201101002/022011017707/F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201101002/022011017707&type=1 |2 封面

• 856 1_ |a ftp-ab.calis.edu.cn:tftpserv:userv123 |b /201101002/022011017707/M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201101002/022011017707&type=3 |2 目次

• 920 __ |a 222016 |z 1

• 921 __ |a CASHL |b CEPIEC |c 9780471120049

• 998 __ |a CALIS