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题名/责任者:

Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

出版发行项:

Hoboken, N.J. : Wiley, c2005.

ISBN:

0471476110 (cloth)

载体形态项:

x, 307 p. : ill. ; 24 cm.

个人责任者:

Kotler, Philip.

附加个人名称:

Lee, Nancy, 1945-

论题主题:

Social responsibility of business.

论题主题:

Social marketing.

论题主题:

Corporations-Charitable contributions.

论题主题:

Corporate image.

中图法分类号:

F272-05

一般附注:

Published simultaneously in Canada.

书目附注:

Includes bibliographical references (p. 277-295) and index.

内容附注:

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.

电子资源:

Table of contents only    Table of contents only http://www.loc.gov/catdir/toc/ecip0422/2004020375.html    

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html    

电子资源:

\201304101\ZJT201303007\022013015528\F001.jpg    \201304101\ZJT201303007\022013015528\F001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201304101\ZJT201303007\022013015528&type=1    封面    

电子资源:

\201304101\ZJT201303007\022013015528\M001.jpg    \201304101\ZJT201303007\022013015528\M001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201304101\ZJT201303007\022013015528&type=3    目次    

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