机读格式显示(MARC)

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• 008 040826s2005 njua b 001 0 eng

• 010 __ |a 2004020375

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• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HD60 |b .K67 2005

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• 099 __ |a CAL 022013015528

• 100 1_ |a Kotler, Philip.

• 245 10 |a Corporate social responsibility : |b doing the most good for your company and your cause / |c Philip Kotler and Nancy Lee.

• 260 __ |a Hoboken, N.J. : |b Wiley, |c c2005.

• 300 __ |a x, 307 p. : |b ill. ; |c 24 cm.

• 500 __ |a Published simultaneously in Canada.

• 504 __ |a Includes bibliographical references (p. 277-295) and index.

• 505 0_ |a The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.

• 650 _0 |a Social responsibility of business.

• 650 _0 |a Social marketing.

• 650 _0 |a Corporations |x Charitable contributions.

• 650 _0 |a Corporate image.

• 700 1_ |a Lee, Nancy, |d 1945-

• 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0422/2004020375.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html

• 856 4_ |b \201304101\ZJT201303007\022013015528\F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201304101\ZJT201303007\022013015528&type=1 |2 封面

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• 921 __ |a CASHL |b CEPIEC |c 9780471476115

• 998 __ |a CALIS