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西文图书1.Promotional strategy : managing the marketing communications process / 7th ed. F713/E36
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可借复本:1 James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Irwin, c1991.
(0) 馆藏 -
西文图书2.Strategic marketing / 3rd ed. F713.5/E92
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可借复本:1 David W. Cravens.
Irwin, c1991.
(0) 馆藏 -
西文图书3.The survey research handbook / Second edition C915/E3
馆藏复本:1
可借复本:1 Pamela L. Alreck, Robert B. Settle
Irwin, [1995]
(0) 馆藏 -
西文图书4.Marketing theory : the philosophy of marketing science / F713.1/E1
馆藏复本:1
可借复本:1 Shelby D. Hunt.
R.D. Irwin, 1983.
(0) 馆藏

