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西文图书1.Response television : combat advertising of the 1980s / F713.8/E43
馆藏复本:1
可借复本:1 John Witek.
Crain Books, c1981.
(0) 馆藏 -
西文图书2.Brought to you by : postwar television advertising and the American dream / F713.8/E41
馆藏复本:1
可借复本:1 Lawrence R. Samuel.
University of Texas Press, 2001.
(0) 馆藏 -
西文图书3.Consuming environments : television and commercial culture / G229.712.3/E3
馆藏复本:1
可借复本:1 Mike Budd, Steve Craig, and Clay Steinman.
Rutgers, University Press, c1999.
(0) 馆藏 -
西文图书4.Direct response television : the authoritative guide / F713.80/E7
馆藏复本:1
可借复本:1 Frank R. Brady, J. Angel Vasquez.
NTC Business Books, c1995.
(0) 馆藏 -
西文图书5.Eicoff on broadcast direct marketing / F713.8/E33
馆藏复本:1
可借复本:1 Al Eicoff.
NTC Business Books, c1988.
(0) 馆藏 -
西文图书6.Marketing channels : infomercials, and the future of televised marketing / F713.8/E32
馆藏复本:1
可借复本:1 Craig Robert Evans.
Prentice Hall, c1994.
(0) 馆藏 -
西文图书7.The complete guide to infomercial marketing / F713.80/E4
馆藏复本:1
可借复本:1 Timothy R. Hawthorne.
NTC Business Books, c1997.
(0) 馆藏 -
西文图书8.The Super Bowl of advertising : how the commercials won the game / 1st ed. F713.80/E5
馆藏复本:1
可借复本:1 by Bernice Kanner ; foreword by Ted Sann and Phil Dusenberry.
Bloomberg Press, 2004.
(0) 馆藏 -
西文图书9.Shock marketing : advertising, influence and family values / F713.80/E3
馆藏复本:1
可借复本:1 Joe Marconi.
Bonus Books, c1997.
(0) 馆藏

