MARC状态：审校 文献类型：西文图书 浏览次数：62
- 题名/责任者:
- Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans.
- 出版发行项:
- Englewood Cliffs, N.J. : Prentice Hall, c1994.
- ISBN:
- 0130751510
- 载体形态项:
- xxv, 308 p. : ill. ; 24 cm.
- 个人责任者:
- Evans, Craig Robert.
- 论题主题:
- Television advertising
- 论题主题:
- Advertising-Television programs
- 论题主题:
- Marketing channels
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references (p. 289-290) and index.
全部MARC细节信息>>
外文阅览区