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西文图书1.What customers value most : how to achieve business transformation by focusing on processes that... F713.52/E20
馆藏复本:1
可借复本:1 Stanley A. Brown.
J. Wiley, c1995.
(0) 馆藏 -
西文图书2.The discipline of market leaders : choose your customers, narrow your focus, dominate your market / F713.50/E80
馆藏复本:1
可借复本:1 Michael Treacy and Fred Wiersema.
Addison-Wesley Pub. Co., c1995.
(0) 馆藏 -
西文图书3.Trading up : why consumers want new luxury goods--and how companies create them / Revised ed. F171.2/E1
馆藏复本:1
可借复本:1 Michael J. Silverstein and Neil Fiske, with John Butman.
Portfolio, 2005.
(0) 馆藏 -
西文图书4.The product development challenge : competing through speed, quality, and creativity / F406.2/E4
馆藏复本:1
可借复本:1 edited with an introduction by Kim B. Clark and Steven C. Wheelwright.
Harvard Business School Press, c1994.
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