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Online Public Access Catalogue

题名/责任者:

International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.

版本说明:

2nd ed.

出版发行项:

Boston, Mass. : Irwin/McGraw Hill, 1995.

ISBN:

0-256-21894-3 (pbk. : alk. paper)

载体形态项:

xvi, 439 p. : ill. ; 24 cm.

变异题名:

International & global marketing.

丛编题名:

The Irwin/McGraw-Hill series in marketing.

附加个人名称:

Meloan, Taylor W.

附加个人名称:

Graham, John L.

论题主题:

Export marketing.

论题主题:

Export marketing-Case studies.

中图法分类号:

F740.2

书目附注:

Includes bibliographical references.

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