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题名/责任者:

Social indicators and marketing : selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973 / Edited by: Robert L. Clewett [and] Jerry C. Olson.

出版发行项:

[Washington] : American Marketing Association, c1974.

载体形态项:

xii, 193 p. : ill. ; 23 cm.

会议名称:

Social Indicators Conference (1st : 1972 : Washington, D.C.)

附加个人名称:

Clewett, Robert L. (Robert Lancelot), 1911-

附加个人名称:

Olson, Jerry C. (Jerry Corrie), 1944- ed.

附加团体名称:

American Marketing Association. Public Policy and Issues Division.

附加会议名称:

Social Indicators Conference (2nd : 1973 : Washington, D.C.)

论题主题:

Social indicators-Congresses.

论题主题:

Industries-Social aspects-Congresses.

论题主题:

Marketing-Congresses.

中图法分类号:

C915

书目附注:

Includes bibliographical references and index.

豆瓣简介：