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Online Public Access Catalogue

题名/责任者:

Strategic marketing / [by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson.

出版发行项:

New York : Holt, Rinehart and Winston, 1972.

ISBN:

003078770X

载体形态项:

xi, 548 p. : ill. ; 25 cm.

丛编说明:

Holt, Rinehart and Winston marketing series

个人责任者:

Kollat, David T.

附加个人名称:

Blackwell, Roger D.

论题主题:

Marketing.

中图法分类号:

F713

书目附注:

Includes bibliographical references.

豆瓣简介：