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• 001 0000373783

• 003 CAL

• 005 20190927144100.0

• 008 720606s1972 nyua b 00110 eng

• 010 __ |a 76184299

• 020 __ |a 003078770X

• 040 __ |d FDU |c FDU

• 050 00 |a HF5415 |b .K585

• 082 0_ |a 658.8

• 090 __ |a F713/E9

• 093 __ |a F713

• 099 __ |a CAL 022000907750

• 100 1_ |a Kollat, David T. |0 CAL n2005130426# |7 ba0yba0y

• 245 10 |a Strategic marketing / |c [by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson.

• 260 __ |a New York : |b Holt, Rinehart and Winston, |c 1972.

• 300 __ |a xi, 548 p. : |b ill. ; |c 25 cm.

• 490 0_ |a Holt, Rinehart and Winston marketing series

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing.

• 700 1_ |a Blackwell, Roger D. |0 CAL n2004516083# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a FDU