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Online Public Access Catalogue

题名/责任者:

Information-driven marketing decisions : development of strategic information systems / A. Coskun Samli.

出版发行项:

Westport, Conn. : Quorum Books, 1996.

ISBN:

0899309763 (hardcover : alk. paper)

载体形态项:

xx, 196 p. : ill. ; 24 cm.

个人责任者:

Samli, A. Coskun.

论题主题:

Marketing-Decision making.

论题主题:

Marketing research.

论题主题:

Management information systems.

中图法分类号:

F713.3

书目附注:

Includes bibliographical references (p. [189]-192) and index.

豆瓣简介：