机读格式显示(MARC)

• 000 00921cam a2200289 a 4500

• 001 0000374221

• 003 CAL

• 005 20190930103700.0

• 008 950601s1996 ctua b 001 0 eng

• 010 __ |a 95024086

• 020 __ |a 0899309763 (hardcover : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.135 |b .S26 1996

• 082 00 |a 658.8/02 |2 20

• 090 __ |a F713.3/E53

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022007145602

• 100 1_ |a Samli, A. Coskun.

• 245 10 |a Information-driven marketing decisions : |b development of strategic information systems / |c A. Coskun Samli.

• 260 __ |a Westport, Conn. : |b Quorum Books, |c 1996.

• 300 __ |a xx, 196 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. [189]-192) and index.

• 650 _0 |a Marketing |x Decision making.

• 650 _0 |a Marketing research.

• 650 _0 |a Management information systems.

• 920 __ |a 222016 |z 1

• 998 __ |a JLU