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Online Public Access Catalogue

题名/责任者:

Marketing to moviegoers : a handbook of strategies used by major studios and independents / Robert Marich.

出版发行项:

Burlington,MA : Focal Press, 2005.

ISBN:

0240806875 (alk. paper)

载体形态项:

xii, 300 p. ; 23 cm.

个人责任者:

Marich, Robert.

论题主题:

Motion pictures-Marketing.

论题主题:

Motion pictures-Distribution.

中图法分类号:

J943

书目附注:

Includes bibliographical references and index.

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0619/2004065952-d.html    

电子资源:

Table of contents only    Table of contents only http://www.loc.gov/catdir/enhancements/fy0619/2004065952-t.html    

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