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Online Public Access Catalogue

题名/责任者:

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman.

出版发行项:

New York : AMACOM, c2001.

ISBN:

0814470726 (pbk.)

载体形态项:

xii, 258 p. : ill. ; 23 cm.

个人责任者:

Silverman, George, 1942-

论题主题:

Word-of-mouth advertising.

论题主题:

Marketing.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references (p. 219-222) and index.

豆瓣简介：