机读格式显示(MARC)

• 000 00895cam a22002774a 4500

• 001 0000373751

• 005 20190927112200.0

• 008 001130s2001 nyua b 001 0 eng

• 010 __ |a 00067635

• 020 __ |a 0814470726 (pbk.)

• 040 __ |a DLC |c DLC |d C#P |d FDU

• 042 __ |a pcc

• 050 00 |a HF5827.95 |b .R67 2001

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.8/E21

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022002008001

• 100 1_ |a Silverman, George, |d 1942- |0 CAL n2005226046# |7 ba0yba0y

• 245 14 |a The secrets of word-of-mouth marketing : |b how to trigger exponential sales through runaway word of mouth / |c by George Silverman.

• 260 __ |a New York : |b AMACOM, |c c2001.

• 300 __ |a xii, 258 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes bibliographical references (p. 219-222) and index.

• 650 _0 |a Word-of-mouth advertising.

• 650 _0 |a Marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a FDU