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Online Public Access Catalogue

题名/责任者:

Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz.

出版发行项:

[New York] : Harper Business, c2009.

ISBN:

9780061766084 (hc.)

ISBN:

0061766089 (hc.)

载体形态项:

viii, 264 p. : ill. ; 24 cm.

个人责任者:

Brown, Tim, 1954-

附加个人名称:

Katz, Barry.

论题主题:

Organizational change.

论题主题:

Reengineering (Management)

论题主题:

Corporate reorganizations.

论题主题:

Industrial design.

中图法分类号:

C93

一般附注:

Illustrations on end papers.

书目附注:

Includes bibliographical references and index.

内容附注:

Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.

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