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Online Public Access Catalogue

题名/责任者:

Handbook of qualitative research methods in marketing / edited by Russell W. Belk.

出版发行项:

Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006.

ISBN:

1845421000 (hardcover)

ISBN:

9781845421007 (hardcover)

载体形态项:

xi, 595 p. : ill. ; 26 cm.

附加个人名称:

Belk, Russell W.

论题主题:

Marketing research-Methodology.

论题主题:

Consumers-Research-Methodology.

论题主题:

Qualitative research-Methodology.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and index.

内容附注:

History of qualitative research methods in marketing / Sidney J. Levy -- Breaking new ground : developing grounded theories in marketing and consumer behavior / Eileen Fischer and Cele C. Otnes -- The semiotic paradigm on meaning in the marketplace / David Glen Mick and Laura R. Oswald -- Rethinking the critical imagination / Jeff B. Murray and Julie L. Ozanne -- Qualitative research in advertising : twenty years in revolution / Linda M. Scott -- Qualitative historical research in marketing / Terrence H. Witkowski and D.G. Brian Jones -- Researching the cultures of brands / Anders Bengtsson and Jacob Ostberg -- Researching brands ethnographically : an interpretive community approach / Steven M. Kates -- Making contexts matter : selecting research contexts for theoretical insights / Eric Arnould, Linda Price and Risto Moisio -- Netnography 2.0 / Robert V. Kozinets -- Let's pretend : projective methods reconsidered / Dennis W. Rook -- Stories : how they are used and produced in market(ing) research / Gillian C. Hopkinson and Margaret K. Hogg -- The extended case method in consumer research / Steven M. Kates -- Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise / Stephen J. Gould -- Mixed methods in interpretive research : an application to the study of the self concept / Shalini Bahl and George R. Milne -- The Monticello correction : consumption in history / Linda M. Scott, Jason Chambers and Katherine Sredl -- Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster / Shay Sayre -- Using oral history methods in consumer research / Richard Elliott and Andrea Davies -- Focus groups in marketing research / Miriam Catterall and Pauline Maclaran -- Fielding ethnographic teams : strategy, implementation, and evaluation / John F. Sherry -- Writing pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research / Lisa Pe鋘aloza and Julien Cayla -- Metaphors, needs and new product ideation / Jeffrey F. Durgee and Manli Chen -- Critical visual analysis / Jonathan E. Schroeder -- Framing the research and avoiding harm : representing the vulnerability of consumers / Stacey Menzel Baker and James W. Gentry -- Camcorder society : quality videography in consumer and marketing research / Robert V. Kozinets and Russell W. Belk -- Writing it up, writing it down : being reflexive in accounts of consumer behavior / Annamma Joy ... [et al.] -- Reading ethnographic research : bringing segments to life through movie making and metaphor / Diane M. Martin, John W. Schouten and James H. McAlexander -- Entering entertainment : creating consumer documentaries for corporate clients / Patricia L. Sunderland -- Capturing time / Cele C. Otnes ... [et al.] -- Consumption experiences as escape : an application of the Zaltman metaphor elicitation technique / Robin A. Coulter -- Romancing the gene : making myth from 'hard science' / Elizabeth C. Hirschman and Donald Panther-Yates -- Pushing the boundaries of ethnography in the practice of marketing research / Rita M. Denny -- Autobiography / Stephen Brown -- The consumption of stories / Sidney J. Levy -- Discerning marketers' meanings : depth interviews with sales executives / June Cotte and Geoffrey Kistruck -- Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix / Morris B. Holbrook -- The emergence of multi-sited ethnography in anthropology and marketing / Karin M. Ekstr鑟m -- Doing research on sensitive topics : studying covered Turkish women / G鑥liz Ger and 鐿zlem Sandikci -- Grasping the global : multi-sited ethnographic market studies / Dannie Kjeldgaard, Fabien Faurholt Csaba and G鑥liz Ger -- In pursuit of the 'inside view' : training the gaze on advertising and market practitioners / Daniel Thomas Cook -- Research ethnicity and consumption / Lisa Pe鋘aloza -- The etiquette of qualitative research / Julie A. Ruth and Cele C. Otnes.

电子资源:

Table of contents only    Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html    

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