机读格式显示(MARC)
- 000 05347cam a22003734a 4500
- 008 060209s2006 enka b 001 0 eng
- 015 __ |a GBA651418 |2 bnb
- 016 7_ |a 013480719 |2 Uk
- 020 __ |a 1845421000 (hardcover)
- 020 __ |a 9781845421007 (hardcover)
- 035 __ |a (OCoLC)ocm63703886
- 040 __ |a DLC |c DLC |d BAKER |d UKM |d BTCTA |d YDXCP |d BWKUK |d CS1 |d BWK |d UPP |d MUQ |d NLC |d DLC
- 050 00 |a HF5415.2 |b .H288 2006
- 055 00 |a HF5415 .2 |b H35 2006
- 245 00 |a Handbook of qualitative research methods in marketing / |c edited by Russell W. Belk.
- 260 __ |a Cheltenham, UK ; |a Northampton, MA : |b Edward Elgar, |c c2006.
- 300 __ |a xi, 595 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 505 00 |t History of qualitative research methods in marketing / |r Sidney J. Levy -- |t Breaking new ground : developing grounded theories in marketing and consumer behavior / |r Eileen Fischer and Cele C. Otnes -- |t The semiotic paradigm on meaning in the marketplace / |r David Glen Mick and Laura R. Oswald -- |t Rethinking the critical imagination / |r Jeff B. Murray and Julie L. Ozanne -- |t Qualitative research in advertising : twenty years in revolution / |r Linda M. Scott -- |t Qualitative historical research in marketing / |r Terrence H. Witkowski and D.G. Brian Jones -- |t Researching the cultures of brands / |r Anders Bengtsson and Jacob Ostberg -- |t Researching brands ethnographically : an interpretive community approach / |r Steven M. Kates -- |t Making contexts matter : selecting research contexts for theoretical insights / |r Eric Arnould, Linda Price and Risto Moisio -- |t Netnography 2.0 / |r Robert V. Kozinets -- |t Let's pretend : projective methods reconsidered / |r Dennis W. Rook -- |t Stories : how they are used and produced in market(ing) research / |r Gillian C. Hopkinson and Margaret K. Hogg -- |t The extended case method in consumer research / |r Steven M. Kates -- |t Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise / |r Stephen J. Gould -- |t Mixed methods in interpretive research : an application to the study of the self concept / |r Shalini Bahl and George R. Milne -- |t The Monticello correction : consumption in history / |r Linda M. Scott, Jason Chambers and Katherine Sredl -- |t Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster / |r Shay Sayre -- |t Using oral history methods in consumer research / |r Richard Elliott and Andrea Davies -- |t Focus groups in marketing research / |r Miriam Catterall and Pauline Maclaran -- |t Fielding ethnographic teams : strategy, implementation, and evaluation / |r John F. Sherry -- |t Writing pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research / |r Lisa Pe鋘aloza and Julien Cayla -- |t Metaphors, needs and new product ideation / |r Jeffrey F. Durgee and Manli Chen -- |t Critical visual analysis / |r Jonathan E. Schroeder -- |t Framing the research and avoiding harm : representing the vulnerability of consumers / |r Stacey Menzel Baker and James W. Gentry -- |t Camcorder society : quality videography in consumer and marketing research / |r Robert V. Kozinets and Russell W. Belk -- |t Writing it up, writing it down : being reflexive in accounts of consumer behavior / |r Annamma Joy ... [et al.] -- |t Reading ethnographic research : bringing segments to life through movie making and metaphor / |r Diane M. Martin, John W. Schouten and James H. McAlexander -- |t Entering entertainment : creating consumer documentaries for corporate clients / |r Patricia L. Sunderland -- |t Capturing time / |r Cele C. Otnes ... [et al.] -- |t Consumption experiences as escape : an application of the Zaltman metaphor elicitation technique / |r Robin A. Coulter -- |t Romancing the gene : making myth from 'hard science' / |r Elizabeth C. Hirschman and Donald Panther-Yates -- |t Pushing the boundaries of ethnography in the practice of marketing research / |r Rita M. Denny -- |t Autobiography / |r Stephen Brown -- |t The consumption of stories / |r Sidney J. Levy -- |t Discerning marketers' meanings : depth interviews with sales executives / |r June Cotte and Geoffrey Kistruck -- |t Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix / |r Morris B. Holbrook -- |t The emergence of multi-sited ethnography in anthropology and marketing / |r Karin M. Ekstr鑟m -- |t Doing research on sensitive topics : studying covered Turkish women / |r G鑥liz Ger and 鐿zlem Sandikci -- |t Grasping the global : multi-sited ethnographic market studies / |r Dannie Kjeldgaard, Fabien Faurholt Csaba and G鑥liz Ger -- |t In pursuit of the 'inside view' : training the gaze on advertising and market practitioners / |r Daniel Thomas Cook -- |t Research ethnicity and consumption / |r Lisa Pe鋘aloza -- |t The etiquette of qualitative research / |r Julie A. Ruth and Cele C. Otnes.
- 650 _0 |a Marketing research |x Methodology.
- 650 _0 |a Consumers |x Research |x Methodology.
- 650 _0 |a Qualitative research |x Methodology.
- 700 1_ |a Belk, Russell W.
- 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip068/2006004283.html