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Online Public Access Catalogue

题名/责任者:

Basic marketing : concepts, decisions, and strategies / Edward W. Cundiff and Richard R. Still.

版本说明:

2nd ed.

出版发行项:

Englewood Cliffs, N.J. : Prentice-Hall, 1971.

ISBN:

0130626384

载体形态项:

xi, 627 p. : ill. ; 24 cm.

个人责任者:

Cundiff, Edward W.

附加个人名称:

Still, Richard Ralph, 1921-

论题主题:

Marketing.

论题主题:

Marketing-Decision making.

中图法分类号:

F713.5

一般附注:

First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.

书目附注:

Includes bibliographical references.

豆瓣简介：