机读格式显示(MARC)

• 000 00928cam a2200289 a 4500

• 001 0000374415

• 003 CAL

• 005 20191009143800.0

• 008 710426s1971 njua bs 001 0 eng

• 010 __ |a 79138478

• 020 __ |a 0130626384

• 040 __ |a DLC |c DLC |d m.c

• 090 __ |a F713.5/E180

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022003149393

• 100 1_ |a Cundiff, Edward W.

• 245 10 |a Basic marketing : |b concepts, decisions, and strategies / |c Edward W. Cundiff and Richard R. Still.

• 250 __ |a 2nd ed.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c 1971.

• 300 __ |a xi, 627 p. : |b ill. ; |c 24 cm.

• 500 __ |a First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Decision making.

• 700 1_ |a Still, Richard Ralph, |d 1921-

• 920 __ |a 222016 |z 1

• 998 __ |a SJT