MARC状态:审校 文献类型:西文图书 浏览次数:54
- 题名/责任者:
- Cause related marketing : who cares wins / Sue Adkins.
- 出版发行项:
- London ; New York : Routledge, 2016.
- ISBN:
- 9781138136427
- ISBN:
- 9780750644815
- 载体形态项:
- xx, 307 pages : illustrations ; 24 cm
- 个人责任者:
- Adkins, Sue, author.
- 论题主题:
- Social marketing.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.50
- 一般附注:
- "First published 1990 by Butterworth-Heinemann" -- copyright page.
- 一般附注:
- "Published 2016 by Routledge, first issued in hardback 2015" -- copyright page.
- 书目附注:
- Includes bibliographical references and index.
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