机读格式显示(MARC)

• 000 01019nam a2200313 i 4500

• 001 0000374114

• 003 CAL

• 005 20190929163800.0

• 008 170623s2016 enka b 001 0 eng d

• 020 __ |a 9781138136427

• 020 __ |a 9780750644815

• 040 __ |a XJT |b eng |e rda |c XJT

• 090 __ |a F713.50/E70

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022017079121

• 100 1_ |a Adkins, Sue, |e author.

• 245 10 |a Cause related marketing : |b who cares wins / |c Sue Adkins.

• 264 _1 |a London ; |a New York : |b Routledge, |c 2016.

• 300 __ |a xx, 307 pages : |b illustrations ; |c 24 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 500 __ |a "First published 1990 by Butterworth-Heinemann" -- copyright page.

• 500 __ |a "Published 2016 by Routledge, first issued in hardback 2015" -- copyright page.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Social marketing.

• 650 _0 |a Marketing |x Management.

• 920 __ |a 222016 |z 1

• 998 __ |a XJT