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Online Public Access Catalogue

题名/责任者:

The attention economy : understanding the new currency of business / Thomas H. Davenport, John C. Beck.

出版发行项:

Boston : Harvard Business School Press, c2001.

ISBN:

157851441X

ISBN:

9781578514410

载体形态项:

ix, 255 p. : col. ill. ; 25 cm.

个人责任者:

Davenport, Thomas H., 1954-

附加个人名称:

Beck, John C.

论题主题:

Personal information management.

论题主题:

Attention.

中图法分类号:

F820

一般附注:

Includes index.

书目附注:

Includes bibliographical references and index.

内容附注:

1. A New Perspective on Business: Welcome to the Attention Economy -- 2. Attention, the Story so Far: What Attention Is and Isn't -- 3. Doing a Number on You: The Measurement of Attention -- 4. From Amoebas to Apes: The Psychobiology of Attention -- 5. Luddites Beware: Attention Technologies -- 6. The Hidden Persuaders: Lessons from the Attention Industries -- 7. Eyeballs and Cyber Malls: E-Commerce and Attention -- 8. Command Performance: Leadership and Attention -- 9. Focused Choices and Global Resources: Strategy and Attention -- 10. Off the Org Chart: Organizational Structure and Attention -- 11. "You've Got (Lots and Lots of) Mail": Managing Information, Knowledge, and Attention -- 12. From Myopia to Utopia: The Future of the Attention Economy.

摘要附注:

Publisher Fact Sheet Argues that attention is the scarcest element in today's economy, & provides a comprehensive picture of attention & its implications for business, organizations, & individuals.

摘要附注:

Annotation In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind.

摘要附注:

Annotation.

摘要附注:

Annotation Trillions of documents circulate in U.S. offices annually. Internet traffic doubles every hundred days. Approximately two hundred messages flood managers' desktops daily. Welcome to the attention economy, in which the new scarcest resource isn't ideas or even talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for businesspeople lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. The resolution: learn to manage this critical yet finite resource, or fail. Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business: (1) measuring and allocating attention, (2) understanding and leveraging its psychological dimensions, (3) mastering new streamlining technologies, and (4) adapting lessons from traditional attention industries like advertising. Using these perspectives, the authors shine new light on critical business areas including e-commerce, organizational leadership, information and knowledge management, and strategy. Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the Web, more effectively sell products and services, impress investors and analysts, and more. The authors also introduce a revolutionary measurement tool, the AttentionScape, that can help diagnose attention distribution problems, determine how the company is directing employees' attention, and analyze the attention the company is getting from customers. The first book to explore the burgeoning attention economy and outline a plan for how organizations must operate within it, this landmark work details how to earn and spend the new currency of business.

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