机读格式显示(MARC)
- 000 04447cam a22003614a 4500
- 008 001213s2001 maua 001 0 eng
- 020 __ |z 158751441X (alk. paper)
- 040 __ |a DLC |b eng |c DLC |d UKM |d NGU |d MUQ |d OCLCQ |d NLGGC |d BAKER |d BTCTA |d YDXCP |d UQ1 |d OCLCG |d IG# |d QE2 |d OCLCQ |d UKV3G |d ZWZ |d S4S |d TULIB |d ILU |d OCLCF |d OCLCO
- 050 00 |a HD30.2 |b .D38 2001
- 100 1_ |a Davenport, Thomas H., |d 1954-
- 245 14 |a The attention economy : |b understanding the new currency of business / |c Thomas H. Davenport, John C. Beck.
- 260 __ |a Boston : |b Harvard Business School Press, |c c2001.
- 300 __ |a ix, 255 p. : |b col. ill. ; |c 25 cm.
- 500 __ |a Includes index.
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a 1. A New Perspective on Business: Welcome to the Attention Economy -- 2. Attention, the Story so Far: What Attention Is and Isn't -- 3. Doing a Number on You: The Measurement of Attention -- 4. From Amoebas to Apes: The Psychobiology of Attention -- 5. Luddites Beware: Attention Technologies -- 6. The Hidden Persuaders: Lessons from the Attention Industries -- 7. Eyeballs and Cyber Malls: E-Commerce and Attention -- 8. Command Performance: Leadership and Attention -- 9. Focused Choices and Global Resources: Strategy and Attention -- 10. Off the Org Chart: Organizational Structure and Attention -- 11. "You've Got (Lots and Lots of) Mail": Managing Information, Knowledge, and Attention -- 12. From Myopia to Utopia: The Future of the Attention Economy.
- 520 8_ |a Publisher Fact Sheet |b Argues that attention is the scarcest element in today's economy, & provides a comprehensive picture of attention & its implications for business, organizations, & individuals.
- 520 8_ |a Annotation |b In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind.
- 520 8_ |a Annotation |b Trillions of documents circulate in U.S. offices annually. Internet traffic doubles every hundred days. Approximately two hundred messages flood managers' desktops daily. Welcome to the attention economy, in which the new scarcest resource isn't ideas or even talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for businesspeople lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. The resolution: learn to manage this critical yet finite resource, or fail. Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business: (1) measuring and allocating attention, (2) understanding and leveraging its psychological dimensions, (3) mastering new streamlining technologies, and (4) adapting lessons from traditional attention industries like advertising. Using these perspectives, the authors shine new light on critical business areas including e-commerce, organizational leadership, information and knowledge management, and strategy. Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the Web, more effectively sell products and services, impress investors and analysts, and more. The authors also introduce a revolutionary measurement tool, the AttentionScape, that can help diagnose attention distribution problems, determine how the company is directing employees' attention, and analyze the attention the company is getting from customers. The first book to explore the burgeoning attention economy and outline a plan for how organizations must operate within it, this landmark work details how to earn and spend the new currency of business.
- 650 _0 |a Personal information management.