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题名/责任者:

Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.

版本说明:

1st ed.

出版发行项:

New York : American Management Association, c2009.

ISBN:

9780814415214

载体形态项:

xiii, 206 p. : ill. ; 24 cm.

个人责任者:

Kotler, Philip.

附加个人名称:

Caslione, John A.

论题主题:

Marketing.

论题主题:

Management.

论题主题:

Business cycles.

论题主题:

Globalization.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references (p. [191]-200) and index.

内容附注:

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.

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