机读格式显示(MARC)

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• 001 0000216300

• 003 CAL

• 005 20111102100000.0

• 008 090209s2009 nyua b 001 0 eng

• 010 __ |a 2009003055

• 020 __ |a 9780814415214

• 040 __ |a DLC |c DLC |d BTCTA |d YDXCP |d C#P |d BWX |d OCLCQ |d CDX

• 050 00 |a HF5415 |b .K6244 2009

• 082 00 |a 658 |2 22

• 090 __ |a F713.50/E14

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022011013462

• 100 1_ |a Kotler, Philip.

• 245 10 |a Chaotics : |b the business of managing and marketing in the age of turbulence / |c Philip Kotler and John A. Caslione.

• 250 __ |a 1st ed.

• 260 __ |a New York : |b American Management Association, |c c2009.

• 300 __ |a xiii, 206 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. [191]-200) and index.

• 505 0_ |a The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.

• 650 _0 |a Marketing.

• 650 _0 |a Management.

• 650 _0 |a Business cycles.

• 650 _0 |a Globalization.

• 700 1_ |a Caslione, John A.

• 920 __ |a 222016 |z 2