珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The new marketing era : marketing to the imagination in a technology driven world / Paul Postma.

出版发行项:

New York : McGraw-Hill, c1999.

ISBN:

0070526753

载体形态项:

xii, 175 p. : ill. ; 24 cm.

个人责任者:

Postma, Paul.

论题主题:

Marketing-Technological innovations.

论题主题:

Marketing-Psychological aspects.

论题主题:

Consumer behavior.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and index.

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/mh023/98034857.html    

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/mh022/98034857.html    

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0707/98034857-b.html    

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