机读格式显示(MARC)

• 000 01131cam a2200301 a 4500

• 090 __ |a F713.5/E165

• 093 __ |a F713.5 |2 5

• 001 0000374370

• 005 20191009093400.0

• 008 980630s1999 nyua b 001 0 eng

• 035 __ |a (DLC) 98034857

• 010 __ |a 98034857

• 020 __ |a 0070526753

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .P642 1999

• 082 00 |a 658.8 |2 21

• 100 1_ |a Postma, Paul.

• 245 14 |a The new marketing era : |b marketing to the imagination in a technology driven world / |c Paul Postma.

• 260 __ |a New York : |b McGraw-Hill, |c c1999.

• 300 __ |a xii, 175 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Technological innovations.

• 650 _0 |a Marketing |x Psychological aspects.

• 650 _0 |a Consumer behavior.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh023/98034857.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh022/98034857.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0707/98034857-b.html

• 920 __ |a 222016 |z 1