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Online Public Access Catalogue

题名/责任者:

Consumer psychology for humanized bank marketing [by] Martin M. Grossack. With the assistance of Bruce [i.e., Laurence] McKinney [and] Robert Richmond.

出版发行项:

Hull, Mass., Institute for Consumer Psychology; distributed by Schenkman Pub. Co., Cambridge [1971]

载体形态项:

ix, 107 p. 24 cm.

个人责任者:

Grossack, Martin M.

附加个人名称:

McKinney, Laurence, joint author.

附加个人名称:

Richmond, Robert (Robert J.)

论题主题:

Banks and banking-Public relations.

中图法分类号:

F830.33

豆瓣简介：