机读格式显示(MARC)
- 000 00872cam a2200241 4500
- 008 720906s1971 mau 000 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HG1616.P8 |b G76
- 100 1_ |a Grossack, Martin M.
- 245 10 |a Consumer psychology for humanized bank marketing |c [by] Martin M. Grossack. With the assistance of Bruce [i.e., Laurence] McKinney [and] Robert Richmond.
- 260 __ |a Hull, Mass., |b Institute for Consumer Psychology; distributed by Schenkman Pub. Co., Cambridge |c [1971]
- 300 __ |a ix, 107 p. |c 24 cm.
- 650 _0 |a Banks and banking |x Public relations.
- 700 1_ |a McKinney, Laurence, |e joint author.
- 700 1_ |a Richmond, Robert |q (Robert J.)